Friday, 6 December 2013

Promotion and Marketing


Call Of Duty: Black Ops 2

Print- billboards
    
Broadcast- Tv advert revealed in advertisement 

Web Based- advertising the video game via twitter through the platform 
   
Fifa 13- Electronic Arts 

Print- billboards

Broadcast- tv radio advertisment of fifa

Web-based; this is a you-tube advert.


Assassin's creed 3- ubisoft

Print- magazine advertising assassins creed


Broadcast- tv advert 
Web-based; on youtube

2) The two video games I chose is super Mario bros, and cooking mama- these are different types of genres as one is adventure whereas one is totally different. The marketing adverts are different as cooking mama is specifically  targeted for young interactive girls, however mario bros is targeted for both genders. 
As you can see the background is pink which some people may argue may appeal to girls more than men. Suggesting its targeted for young girls.
This shows a whole family in the advert playing t, suggesting that its targeted fr everyone, and anyone can play it.
It was marketed both through TV adverts and billboards, to attract consumers of the product.


3) Successful video-games that are available on the internet and tablets are things such as, angry birds, candy crush, temple run, they're promoted by pop up adverts and the word of mouth within social societies. They make money by the upgrades within the game. They also make money by charging to play or purchase the actual game. A mobile game is more successful as its easier time taken to download and its a portable game which you can play anywhere.

4) name: craze
 5 ways to promote it
- tv adverts
-pop up adverts
-billboards
-newspapers and magazines
-viral promotion eg social media



Wednesday, 13 November 2013

Film Marketing

paranormal activity 5- log lin
Alex is in for a treat in her new haunted house, she moves but the ghost stays.

Fast and furious 7-
Brian retires, who will take his place? will letty and domimic last?

My own Story.

- a young teenager commits suicide on school grounds, hes being bullies and hes very unhappy as hes just got into a massive argument with her 'ex' friemds , luke and rob- they tell him he cant be friends, and they constantly harras him about his looks because he isnt the most handsome man. However, although we cant see him physically he will lay upon luke and robs mind mentally. He will get his revenge and he doesnt care how, what will paul do?

Friday, 8 November 2013

Poster Analysis




Paranormal Activity 3-
The genre of this film is ghost/thriller. The key conventions of this poster is the central image of two children sleeping with a vague outline of a ghost between the two this indicates that the movie will consist of a scary element. The tagline is 'discover how the activity began', this gives us a suspicious insight of what will happen. it doesn't give off too much information which keeps the poster more exciting and gives us tension. The colour scheme are bold and dark colours which contrast and indicates this movie will be scary. The use of red on a plain black background  indicates danger and blood


     
















Saw 6-
The genre of this movie is horror. The central image is of a two gloves made to look like a hand, they seem to be very dirty. The colour schemes are dull to indicate it's a serious film.













Wednesday, 6 November 2013

Magazine Cover


Genre analysis


Genre: Action
This trailer consists of explosions, fights scenes, car chases, and there is a hero and a villain. We can see there's an element of love between the two characters.The target audience for this type of film would be above the age of 16+ as it has explicit scenes which may harm people. In addition to this I think this movie is more gender biased towards boys, however many females like to watch this too. In the story line Hobbs has Dom and Brian reassemble their crew in order to take down a mastermind who commands an organization of mercenary drivers across 12 countries.




Genre: Family

This trailer has a humorous element and the storyline is where a clown fish named Marlin lives in the Great Barrier Reef loses his son, Nemo. So the movie shows the struggles his dad goes through to find Nemo. The story is set in the sea, it also has a bit of a fantasy genre because of the concept of fishes talking. The character types are very funny, there is a mixture of different types of fishes which makes it more intriguing.




Genre:Thriller/ Drama

In the movie a seventeen year old teenager, Km gets kidnapped, and her father tries finding her. they go through many adventures on trying to keep her safe and alive. Kim is a very vulnerable teenager, and her dad is over protective of what she does, and who she meets. Therefore when she goes missing he is more than eager to find her. The iconography of this film is that we can see how trafficking is permitted throughout the world. This movie is set in Paris, in modern times so we see Mafia holders and illegal substances throughout the movie.