Print
1.
Find a FIFA14
print advert and describe how it promotes the game.
2.
- 2 What key conventions of print adverts can you find on the FIFA ad? Product name? Font? Slogan? Central image? Colour?
We can see the print consists of Lionel Messi along
with Gareth Bale, they deliberately used these characters because Lionel Messi
is supposedly ‘the best player in the world’, however they also used Gareth
Bale so they could appeal to a variety of consumers.
3.
Find three reviews
for FIFA14 that were originally published in videogame magazines. Are they
positive or negative about the game? Copy and paste one quote from each review.
Huffsports Tech- “FIFA 14 is a success
and the game-makers have evidently listened to the criticism which 13
generated. With its nifty layout and slickness, it is a vast improvement and
all the more enjoyable for it.”
This review gives a positive
insight of FIFA14 as it highlights that the problems that were there before
have been resolved, this attracts consumers who may have had a problem with it.
Metascore- “in FIFA 14 players have better decision making and
teams play smarter on both the attack and defence to bring the beauty of the
game to life”
This review is also a positive review by
demonstrating the best bits of the game it makes others want to try it too.
Video Gamer- “The only issue I noticed was in Be A Pro, where the
game often stuttered when using the Pro camera angle.”
On the other hand this review is negative because it
underlines the worst bits of the videogame.
4.
Why are magazine
reviews effective in promoting the game to FIFA14's target audience?
Magazine reviews are effective in promoting the
game to FIFA14’s target audience because those who want to buy the game will
refer to the reviews before buying it. Consequently, if the reviews are bad the
audience are less likely to buy it, also the magazines are specifically
targeted to the reader’s views and interest therefore the audience will go
alongside what it says.
5.
In your opinion,
is print or e-media more effective in reaching the FIFA14 target audience?
I believe that the e-media is more effective
because FIFA14 buyers are interactive with social media more than seeing the
prints around us in society therefore it will reach the target audiences needs.
Also we are able to see promotion from different devices through e-media – eg
the tv and phone.
Broadcast
1.
Watch the FIFA14
TV advert on YouTube. How the does the advert attract an audience?
In the audience we immediately notice the variety
of ethnic groups; this instantly reaches out to lots of consumer. They also use
the celebrity, which may be seen as an idol to some viewers therefore they will
copy the actions there idol does- henceforth if drakes fans see him playing
fifa14 they will also want to do so.
2.
Why is Lionel
Messi driving the van?
Messi is driving the van to show he’s the main one
promoting in, we can see how he’s supposedly leading the rest of the people by
driving the van, this also denotes
3.
How does the TV
advert feature the FIFA14 brand? Font? Slogan? Main star?
At the end they take the time to tell us when it’s
out and what platforms we can play it. Also throughout the whole advert the
website is at the bottom- informing the viewer where we can get more
information. And at the end the slogan appears ‘ we are fifa 14’
4.
Why is there a
combination of famous footballers, celebrities and regular people in the
advert?
So they can reach out to a combination of class’s,
genders, ages, and ethnicities.
5.
Watch the FIFA14
trailer on YouTube. How does it differ from the TV advert?
The trailer on YouTube is more like a virtual
insight of how the game will look like when you play it, and it also highlights
key features specifically in the game. This would be specifically for people
who already have some sort of interest in the game. However the tv advert it
targeted to attract consumers and reach out to a wider audience than the
YouTube trailer.
6.
Why is the trailer
effective in promoting the game?
Because it’s promoted through the internet which is
the best way to reach out to young people which is the general target audience
for the game.
1.
Visit the FIFA14 website. How does it attract and maintain the interest of a FIFA14 fan?
It gives the viewer a chance to connect and compare with other players.
Visit the FIFA14 website. How does it attract and maintain the interest of a FIFA14 fan?
It gives the viewer a chance to connect and compare with other players.
2.
How many 'likes'
has the FIFA14 Facebook wall had?
21,343,938
3.
Choose five of the
posts on the Facebook page's wall, screen grab them and explain how they appeal
to the FIFA14 target audience.
4.
Find three
examples of celebrity/footballer promotion on the Facebook wall and write how
they promote the FIFA14 brand.
5.
What is the FIFA14
Twitter hashtag?
6.
What is the FIFA14
Twitter account currently tweeting about? Find three recent tweets and explain
why they would appeal to the FIFA14 target audience.
7.
Can you find any
examples of user-generated content on YouTube? This means YouTube videos of
FIFA14 gameplay that players have created and uploaded themselves. Embed at
least three videos on your blog.
No comments:
Post a Comment