Friday 6 December 2013

Promotion and Marketing


Call Of Duty: Black Ops 2

Print- billboards
    
Broadcast- Tv advert revealed in advertisement 

Web Based- advertising the video game via twitter through the platform 
   
Fifa 13- Electronic Arts 

Print- billboards

Broadcast- tv radio advertisment of fifa

Web-based; this is a you-tube advert.


Assassin's creed 3- ubisoft

Print- magazine advertising assassins creed


Broadcast- tv advert 
Web-based; on youtube

2) The two video games I chose is super Mario bros, and cooking mama- these are different types of genres as one is adventure whereas one is totally different. The marketing adverts are different as cooking mama is specifically  targeted for young interactive girls, however mario bros is targeted for both genders. 
As you can see the background is pink which some people may argue may appeal to girls more than men. Suggesting its targeted for young girls.
This shows a whole family in the advert playing t, suggesting that its targeted fr everyone, and anyone can play it.
It was marketed both through TV adverts and billboards, to attract consumers of the product.


3) Successful video-games that are available on the internet and tablets are things such as, angry birds, candy crush, temple run, they're promoted by pop up adverts and the word of mouth within social societies. They make money by the upgrades within the game. They also make money by charging to play or purchase the actual game. A mobile game is more successful as its easier time taken to download and its a portable game which you can play anywhere.

4) name: craze
 5 ways to promote it
- tv adverts
-pop up adverts
-billboards
-newspapers and magazines
-viral promotion eg social media