Creative music video

Drunk in love- creative concept

The whole music video is in black and white, this makes it effective in the sense that it gives a vintage view of the song. The use of the black and white effect is carried out persistently throughout the whole video, so it doesn't change makes it more effective. Another interpretation of the black and white effect is maybe it’s a way of implying that the music is plain and simple. Also the shots are shown from different perspectives and angels giving a variety of shots. The seductive outlook is carried out by the close-up shot which really focuses on Beyoncé’s eyes. This goes in sync with the song being a slow beat song. This video is creative as it starts with peaceful and calm water rushing to the shore in the beach, and then the music becomes upbeat going in sync with the action of Beyoncé coming on set, and moving around. Between all the shots there isn't a straight cut from one angel to another, there is an obstinate run of shots appearing clearly. Another creative aspect of the video is the fact that there isn't too much going on; it’s just basic and humble with the two singers lip syncing, it really goes well with the tempo of the song. Furthermore there aren't the usual stereotypical, flashing lights and dancers making the set look clunky, this makes the whole video very creative.

Will.i.am- feelin my self, visual effects

Will.i.am, Miley Cyrus, Wiz Khalifa, and French Montana are all international pop stars, meaning they appeal to a lot of people. They produce mainstream music therefore they appeal to many people. They all have creative types of music videos. In this particular video the effects are varied, we can see the background is always changing, being very creative. Also, we can tell the use of a green screen is needed because of the frequent changing background. Furthermore, because these artists are successful they have a larger budget - consequently they use all types of shots- long shot, medium shot, close-up, medium close up. This is done in sync with the music with the use of editing it afterwards. At some points, we can tell that the objects/images that appear are not realistic, however for the audience this creates an aspect of living life in a fantasy. In some ways this makes you feel special because you get that 'escape'. As a promotional method for the track, the artists rely on the media to gain audience member  to like it. They also rely on the word of mouth, and through social networking to promote it.

Jhene Aiko - Bed Peace ft. Childish Gambino- narrative

Jhene Aiko is a new to the music industry, in this music video we can see the meaning behind the song through the concept of the music video and the way the video flows. Furthermore in the whole video we see the whole narrative of what's happening; whys she's there, how she got there. Its like a whole story of her life, and the stages she's been through. At a point of the video the music dims down and it shows her being interviewed, about what 'bed peace' actually means. This was good to tell us the actual narrative of the music video as we feel more engaged. We can imply that the pun of the song is intended to relate to more people(different types). They're particular theorist this video,such as barthes engima code, wat really happens in the end? does she live happily ever after. we think these thing throughout the video.

Wale-is it bad ft Tiara

This music video has a good use of editing by the use of many shots being put together. In my count there was approx 55 shots that needed to be put together, The transitions of most shots just cut into the next one. 

respresentation of 'the wolf of wall street'.

Representation.
The movie ' the wolf of the wall street' consists of the protagonist, Leonardo D'capro froading to make a vast amount of money. The representation of the young white man is an average middle class working person who works in New York, who dresses smartly, and is  portrayed as a rich business man.  They're also seen as 'womenizers' this is shown by how he wrapped money around a women's body, this shows disrespect. Furthermore has his sidekick Terence winter, who is there to supposedly 'help the hero'. He is seen less superior towards the main protagonist this is shown by how Leonardo D'capro indirectly demands him to do things. In this movie women are seen as a sort of prize that they could buy, they are seen more as 'sex objects' rather than ordinary women.




Theorist
In this movie we can see it follows Todorow's theory, as it follows consistency of what is structured to happen. We can see this by when both the main characters have a balanced restored life until they meet each other, then they meet and make loads of money, then the FBI is the obstacle and the resolution is the question for the audience. So, the equilibrium is the balance before we met, and the disequilibrium is the FBI noticing the fraud, and they're out to get them. In conclusion, the new equilibrium is them getting caught. This is Todorow's theory and can be applied to almost all film narratives.