SIMS casestudy

Print

1. What print adverts were used to advertise the game? Find examples and post them on your blog.

1. What key conventions of print adverts can you find on the example you have chosen? Product name? Font? Slogan? Central image? Colour?

The colour scheme of the print is purple to highlight wealth and fortune which will appeal to sim consumers because they will also feel superior, however some may argue that purple is more feminine so they added a blue title of 'sims' to balance it out- as blue is seen as masculine colour. The images are on both sides so the texts is highlighted more than the picture

1. Find three reviews for your game that were originally published in video game magazines. Are they positive or negative about the game? Copy and paste one quote from each review.

Metascore- " Create lifelike Sims with a unique personality and take them anywhere in the neighborhood. The powerful Create-a-Sim tool allows you to create Sims that are more realistic than ever." this review is seen as positive because it tells us the best bits about the game and doesn't mention any faults

Danger- " For a game that gives you a fake life all of these are good things." this is a blunt reply as it mentions a fault that can be been with playing the game then contradicts it with something good in the end.

Cynamite-"Sims 3 is the perfect example for a brilliant, fun game that works without any violence." this is also a positive review because overall there weren't many bad reviews, it talks about bad things that it doesn't include which overall makes the game look better

1. Did your game feature on any video game magazine front covers? Find examples and explain why a front cover feature is so successful in promoting a game to its target audience.

The game doesn't feature on any particular magazine however it has its own magazine in which people can gain information from and refer too if they need help in the game. 

Broadcast

1. Did your chosen game use a TV advert to promote the game? Embed it from YouTube if it did.

1. Is there a game trailer on YouTube? Embed it on your blog and explain why it is effective in promoting the game to its target audience.

1. Can you find any other broadcast features on the game - interviews, launch party events, video reviews, clips of the game-play on YouTube etc. Write about how they effectively promote the game to its target audience.

They effectively promoted the game as they  promoted it through social media and made events in which you can play the game. Also on youtube it has trailers in which it shows you how to play the game.

E-media

1. Visit your chosen game's official website. How does it attract and maintain the interest of its target audience?

doesn't have a website for the specific video-game.

1. Does the game have a YouTube channel?

Life of simmer is the you-tube channel which gives an insight of how to play the game and also gives you tips on how to live the life of a 'simmer'

1. Can you find any examples of user-generated content on YouTube that players have created and uploaded from the game? Embed any examples on your blog.

because it allows others to see it, which brings more popularity to it.

1. How many 'likes' has your chosen game's Facebook wall had?
2. Choose five of the posts on the Facebook page's wall, screengrab them and explain how they appeal to the game's target audience.
3. What is your chosen game's Twitter hashtag?
4. How did the campaign use Twitter to promote the game?
5. Can you find any other creative uses of e-media to promote the game? This might include hashtags, competitions, Instagram, user-generated campaigns or anything else that is designed to draw attention to the game.

Other

1. What else can you find from the marketing and promotion of your chosen game? A launch event? Stories appearing in newspapers? Celebrity endorsement? Scandal or controversy?
2. Write down anything else of interest at the end of your case study blogpost.