The platform our game will play on is, PlayStation(3,4) , Xbox(360). The game is both targeted for boys and girls within the age group 8+, we also would like to engage the family to play the game. We believe that it is more of a family orientated game.
A: How will you create marketing materials that attract audience attention to the game?
In terms of Broadcast we want to promote our game on children's channels and family channels such as; Nickelodeon's, Disney Channel - where children will be able to be aware of the game. Similarly, families should also be aware of the game therefore we want to promote it on ITV, Channel 5. All these adverts will be done Pre-Watershed so we can reach out to out audience properly. Therefore we want to promote it from 4-8 pm.
In terms of e-media, were going to have a fan-base that promotes out game; eg like pages on Facebook and twitter hash-tags; #rhythmmode. We're also going to have our own website to make our consumers aware of our game.
Furthermore, in terms of Print we want to make Billboards and posters on buses because this is seen by the majority of the audience. We want to make our game to to be frequently around London Public Transport.
I: How will you generate audience interest?
We will generate interest by making our game in a colour scheme that will appeal to a wide range of people so we choose the colour baby blue. This is a simple colour to connote that our game is not complex so it will engage an older audience more.
Also in our adverts we will have both genders, and different ethnicities so this can reflect that any ethnic minority can play it too. We want to reach out to lots of cultures and races because our game is easy too play.
D: How will you stimulate audience desire to buy the game?
By stimulating the audience to buy the game we can use celebrity endorsements to attract to the audiences fans, we want to use celebrities that appeal to a very wide range audience therefore we want to chose successful pop singers such as, Katy Perry.
A: How will you promote audience action?
By promoting the audience action we want to gives out leaflets to inform consumers about the game we will also want to give the audience an overview of what our game is about. Because our game promotion doesn't have representations of any other culture it helps promote more people to buy the game. The game
By promoting the audience action we want to gives out leaflets to inform consumers about the game we will also want to give the audience an overview of what our game is about. Because our game promotion doesn't have representations of any other culture it helps promote more people to buy the game. The game
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