•  Pick out the five most significant aspects of the Star Trek campaign from the list above and explain why they were important in creating a buzz about the game.

-One of the most significant aspect of the campaign was by the long amount of time taken to campaign it

-Also the E3 announcement is an effective way

-The use of a trailer posted on paramount website

-preview in game magazines
-game play footage on you-tube

• Watch the following YouTube trailers and explain why they might appeal to an audience:

- The star trek trailer appeals to those who are into action as it has lots of action figures to appeal to that target audience

-  The next trailer tells us a release date in which the game will come out 

- The full trailer is longer and it gives more information about the product

•  How many views did these trailers receive in total?

•  Why did the Star Trek video game publisher develop the marketing campaign over such a long time?

•  What other examples can you find online from the Star Trek marketing campaign? Print? Reviews? Broadcast? E-media? Do you feel the campaign as a whole was successful?